Flinders University researchers have examined the role social media plays in expanding social movements and found that perceptions of online activists' motives can significantly affect others' willingness to participate. The study is published in the journal New Media & Society.
Science 49m ago · 1 min read
Perceived motives help explain why some online campaigns fail to mobilize support
Flinders University researchers have examined the role social media plays in expanding social movements and found that perceptions of online activists' motives can significantly affect others' willingness to participate.
Source: Phys.org