Robert Irwin stars in cheeky new Qantas global tourism campaign

In this articleIn this articleIn this articleExplore TravelA cabin full of Robert Irwins: first look at new Qantas celebrity campaignBehind the scenes of the wild new Qantas ads starring Irwin. SaveShareAustralian conservationist Robert Irwin pictured in front of a Qantas plane. Picture suppliedBy Anna HoulahanSeptember 23, 2026In this articleNah yeah or yeah nah? Campaign encourages regional travelAn entire plane cabin packed with clones of Robert Irwin is not a fever dream, it's Qantas' latest global campaign. The wildlife conservationist and US Dancing with the Stars champion is the face of Qantas' major international campaign, promoted across North America, Britain and Asia. The campaign encourages international visitors to Australia to explore the country, offering discounts on domestic flights. Sign UpGriffith University associate professor of marketing Gavin Northey said the campaign was an interesting way to differentiate the airline.